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Food Truck App Design
Case Study
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Project Overview
The Product
A regional street food truck is located in smaller, more mid-sized cities in a metropolitan area. Food truckers' apps strive to deliver healthy, low-cost food. They offer a wide spectrum of competitive pricing. Food truckers' apps target customers like commuters, workers who lack the time or ability to prepare food.
The Problem
Busy workers and commuters lack the time necessary to prepare a meal.
The Goal
Design an app for food trucks that allows users to easily and quickly order and deliver food to their homes or workplaces.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on designs.
My Role
UX Researcher and Designer designing an app for Food Trucker from conception to delivery.
Project Duration
December 2021 to January 2021
Understanding the User
User Research: Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to cook meals.
This user group confirmed initial assumptions about Food Trucker’s customers, but research also revealed that time was not the only factor limiting users for cooking at home. Other user problems include obligations, interests or challenges that make it difficult to get groceries for coking or go to restaurants in-person.
Time
Working adults are too busy to spend time or meal prepration.
User Research: Pain Points
Accessibility
Platforms for ordering food are not equiped with assistive technologies.
IA
Text – heavy meus in apps are often difficult to read and order from.
Complex Ordering Process
Platforms for ordering food have complex ordering and long ordering process which is difficult for elder people to understand.
Persona & Problem Statement
Pooja is full time educator in an NGO who needs to order the food from remote location during the work because she don’t want getting up between the class sessions.
User Journey Map
Mapping Pooja’s jourany revealed how helpful it would be for users to have access to a dedicated Food Trucker app.
Starting the Design
Paper Wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
Digital Wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research. Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
Usability Study Findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings
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User want to order food quickly
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The homepage process has unnecessary steps
Round 2 findings
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Users want more payment options
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Users want to track their order
Mockups
Early designed revealed frustration with the home page screen so I revised the design of homepage screen so user see al the options when they first land on the screen. The second usablity study revelead frustation with the order tracking and payment options. So I added other payment options and revised the checkout screens.
Accessibility considerations
Screen Readers
Provided access to users who are visual problems through screen magnification and screen reader.
Icons
Used icons to help make navigaion easier.
Images
Used deatiled imaginary for food to help all users better understand the designs.
Refined designs
High-fidelity prototype
The final high-fidelity prototype presented cleaner user flows for food order place. It also met useres needs for a home delivery and track their order.
High-fidelity prototype
Takeaways
Impact
The app makes users feel like Food Trucker’s food really thinks how to meet their needs.
What I learned
While designing the Food Trucker app, I learned that the first ideas for the app are only beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Next steps
Testing
Conduct another round of usability studies to validate wheather the pain points users experienced have been effectivley addressed.
User Research
Conduct more user research to determine any new areas of need.